Websites

Your website copy should make a promise. Then deliver on it.

Let’s face it. Your readers are fickle. Sometimes cranky. With crazy short attention spans.

They skim. They scan. Looking for the big idea. Looking for the part that’s talking about what they need.

It’s like they are in a Miata going 82 miles an hour. They just see the headline on the billboard as they whiz by.

How are you going to make them stop and listen to you?

You need to grab them. Quick. Make them say, “Yes! That’s exactly what I need help with. That’s my problem.” (Or, “Yes. That’s what I want.”)

Writing well is important. But what matters even more is your content. Not just keyword-rich, but persuasive, compelling copy. Copy that shows an understanding of the reasons people buy. Content that engages and tells a story. Your story.

At Cat’s Eye Marketing, we believe that copywriting for websites needs to focus on the big ideas. It needs to propose the problem your prospect is grasping with and provide a solution. In the end, that’s all your readers want to know. That you are the best solution.

So they’ll click on the link, sign up for your blog or e-newsletter, or hire you. That’s what you really want them to do, isn’t it?

Click here. We can help